How to Grow Your Business Through Effective Web Design And Development

In this highly competitive business environment, where companies look to edge past their competitors by creating a network of customers through effective services, web design and development play crucial roles in this regard.

Let’s take a closer look at how the two aspects of web designing and web development can help grow your business and in turn lead to increase in revenue:

How Does Web Designing Help Your Business Grow?

Companies harp on the necessity of getting their websites designed in such a manner so that they can create a very good first impression on the minds of the visitors and customers.

Let’s take a look at some of the key facets of web designing which can help one’s business grow:

Navigation

Navigation is an essential aspect, especially when a website has different pages. So, a well-labeled navigation bar is a must, which would show the list of different pages of your website. A proper navigation would allow users to explore, understand your website better and hence tempt them to come back and visit again.

Content and Visual Aspects

These are concerned with creating engaging, informative and crisp content on the website, by determining the ideal choice of font, so that it delivers an appropriate message to the audience. Readers tend to register those content better, which are visually appealing and written in a concise manner. This would make sure that interest is created in the minds of the customers and entice them to do business with the organization.

Brand Uniformity

The brand is what sets one organization apart from another and it is mostly identified through a logo. So, if the company is using its unique logo to communicate with the audience through the print materials, they have to make sure that the logo is placed strategically on the website, to instantly connect with the audience. This helps in maintaining brand uniformity.

Customer Engagement

Customers will only get themselves engaged with a company’s website if the web pages have layouts to entice them. They should be attractive enough, with the right mix of content and pictures to position themselves in the minds of the customers.

Business Growth through Web Development

Web Development as the term suggests is concerned about developing a website for the internet. The range of tasks involved with web development includes web engineering, web design, web content development, client-side/server-side scripting, web server, network security configuration and development of e-commerce.

The popularity of web development has grown by leaps and bounds in recent times, as people spend hours on the internet for research before going ahead to make a purchase.

Web development can result in the growth of a business through the following ways:

Provides 24/7 Accessibility To Its Visitors

With the advent of the internet, the trend of people physically going to a store for checking out new products and services has taken a backseat. They prefer being in the comfort of their home and check out different websites for doing a research on what to buy. So, proper development of a website enables an organization to lure customers into making a purchase online and hence lead to the growth of the business.

Convenience

A well-developed website provides customers with loads of convenience, as they can check out their needs whenever they want to by checking out the company’s website. They need not go down to a physical location while they can get all the information at their fingertips. In this case, word of mouth from one customer to another plays a critical role in enhancing a company’s business greatly.

Helps In Carrying Out Marketing Worldwide

Companies can take the advantage of reaching out to customers worldwide through their online business; hence increase their customer base, which in turn leads to the growth and expansion of the business.

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Web Design and Development Information

Web design usually involves many varied disciplines and skills in the maintenance and production of websites. The different parts that encompasses web designing include interface design, graphic design, authoring which includes proprietary software and standardized code, search engine optimization and user experience design. Although some designers may specialize in all the aspects of web design, most designers usually work in groups each individual tackling a different aspect of the process.

The term web design is mostly used to refer to the design process involving the front-end design of a site that includes writing mark up too. In the wider scope of website development, Web design is partially complex more than web engineering. This is because web designers are expected to have the technical Know-How in usability and to be at par with the current website accessibility guidelines if their work involves creating mark up too.

HTML and CSS in Web design

HyperText Markup Language commonly known as HTML, plays a big role in web design since it gives the content in the website, it’s meaning and structure by defining what the content is, for instance, paragraphs, images, headings and so on. Cascading Style Sheets or what is commonly referred to as CSS, is a display language used to enhance the appearance of the content in the site for example use of colors and fonts.

Both the languages CSS and HTML are used independently of each other and that should be maintained when dealing with web design. For instance in all your web related activities such as “Web Design and development, appearance, website, homepage, HTML” HTML should not be written in a CSS document vice versa. The general rule is that HTML should always be representing content while CSS should always represent how that content appears. For those who are the beginners of HTML, in some cases you might encounter strange and often-new terms but with time you are likely to become more conversant with all of them. However, the commonly used terms in HTML you should begin with include attributes, tags and elements.

New standards in HTML and CSS

To enhance “Web Design and development, appearance, website, homepage, HTML” the W3C recently released new standards of CSS the CSS3 and HTML the HTML5. Additionally the W3C released new JavaScript API’s. Although they are all new but they are all individual standards. While the new term HTML 5 solely refers to the latest version of the HTML and a number of the JavaScript API’s it is common to hear most people use it to refer to the whole lot of the new standard both the CSS3,the HTML 5 and JavaScript.

Technologies and Tools used in web design

Depending on the step of the production process, web designers use a wide range of varied tools in their work. Though the principles behind them remain the same, the tools and technologies are updated with time by the current software and standards. To create design prototypes or and images that are formatted on the web, web designers use raster and vector graphics. The main technology used in creating websites is the standardized mark up, which can be generated or handcooked using the WYSIWYG editing software. Furthermore, there is proprietary software that uses plug-ins to bypass the user’s browser versions. They are mostly WYSIWYG but with the choice of using the scripting language of the software. Search engine optimization strategies may also be applied to check the ranking at the search engine and suggest ways of improving it. Other tools used are the mark up validators and other tools used for testing accessibility and usability. This is to make sure that the website meets the website accessibity guideline.

Homepage design

Most Usability professionals and experts such as Kyle Soucy and Jakob Nielsen have on a number of times insisted on homepage design for any website success since the homepage is the most essential part of a website. However, in the early 2000’s it was discovered that a surging number of web traffic was inconsiderate to the homepage and was directly going to the contents of the pages via e-newsletters, RSS feeds and search engines.

Due to this, it is evident that homepages play a lesser important role in the success of any website. In the years 2012 and 2013 rotating banners and sliders, also known as carousels became a very popular component of web design on homepages. The carousels are used to display recent content in a specific space. However, while undertaking “Web Design and development, appearance, website, homepage, HTML” it should be noted that carousels often damage site’s usability and search engine optimization.

Web development

The term web development is used to refer to the work involved in coming up with a website for the World Wide Web. Development usually ranges from coming with simple single page sites using plain text to the complex web applications, social network services and electronic businesses. Tasks in web development include web design, client liaison and e-commerce development.

Web site appearance

The feel and look of your site is more essential than just displaying the information you want, but doing it in a way that it appeals and creates attention from your target audience information. Multiple factors should be taken into account when scaling out the appearance of your website. One of the major considerations is your intended audience. Look at their nationality, gender, age bracket, animations, colors, animations and graphics.

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